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Showing posts from November 28, 2008

Health Market Potential and Strategies- A Study

Current Utilization
General use of the Internet for health points to a great demand for health-related information. For example, almost half the Internet users in 1997 reported looking for health information or support (FIND/SVP, 1997). A survey of 2,000 Internet users estimated that more than 24.8 million people sought online health and medical content in 1998, an increase of 44% from 1997 ("Double Mastectomy," 1999). E-health web sites have enjoyed growth that has outpaced general Internet use. For example, in 1999, general use of e-health sites grew 176% to almost 11 million (Media Metrix, 2000). According to Newsweek, the Web is currently a source of health or medical information for more than 50 million Americans. Patients and their families do more actual web surfing than investors, students or people who purchase online (Watson, 2001). Data from Forrester Research (Yonish, Ranguelova, Shrier, & Broadben, 2001) indicates that women are twice as likely as men to visi…