Monday, 10 August, 2009

Mobile based Healthcare in Emerging Markets














Countries like Africa, India ,China where disease burden is high with infectious and communicable diseases and a number of lifestyle disorders adding up 1.2% annually to the ailing population, How can subscription based services using mobile phones penetration in these areas help the conditions improve? To start of with lets say we will start with pushing SMS to people who will subscribe for this at Rs. 30/month in India.

What all categories should be covered?
What should be the model which will define its success?
How far can we evolve this service?
I think of categories like providing Info about health awareness program, Diabetes, Hypertension, Pregnancy etc. What all do you think should be there?

Feedback welcome!!!!!!

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